Indomarcos.com is a modern web catalog designed to display and manage an extensive range of FMCG products. The platform ensures an intuitive shopping experience while integrating directly with major marketplaces like Tokopedia and Shopee for enhanced sales and visibility.
Challenges & Solutions
1. Comprehensive Product Catalog
- Optimized product filtering and categorization for easy navigation.
- Efficient data structuring using Wagtail’s CMS for scalable content management.
2. Marketplace Integration
- Direct links and seamless connectivity to Tokopedia and Shopee to drive external sales.
- Automated updates to ensure consistency across platforms.
3. Performance Optimization
- Image and static asset compression for fast page loads.
- Backend optimizations allow smooth browsing even on low-end servers.
Tech Stack
- Backend: Django
- Frontend: HTMX
- CMS: Wagtail
- Storage: Amazon S3
- Integrations: Tokopedia, Shopee
Results
- A highly efficient and easy-to-navigate online product catalog.
- Seamless integration with marketplaces for better reach and conversions.
- Optimized performance, ensuring smooth operation across devices.
